Journal

Ideas on brand, growth and leadership

Long-form articles and the short notes I share every week on LinkedIn.

Hospitality is growing fast. That does not mean every brand will. Guests decide long before they arrive, and your content is doing the deciding.

How loving content turned into helping restaurants and lifestyle brands win more footfall, more orders and more loyal customers.

Product marketing sells the product. Brand marketing keeps you in the customer's mind. Doing only one leaves money on the table.

Latest notes

Lately on my mind

Short posts from the last few weeks.

A campaign can have impressive reach and still do very little for the business. The real work starts when the ad stops.

Founders rarely lack opportunities. The hard part is choosing what deserves attention, and what does not.

The best teams are not the ones with the smartest people. They are the ones that communicate the best.

Badminton after a long week, and the reminder that constant involvement is not the same as progress.

Marcus Aurelius on attention: how we respond, what we focus on, and what we let disturb us.

Ownership has nothing to do with your job title. Some people wait to be told. Others ask how they can solve it.

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Let's put it to work on your brand.